Website Triples Traffic in Three Weeks Using Press Releases
Posted by fkdusdir65 on January 7, 2010
Irbtrax, an SEO Internet marketing company, recently concluded a comprehensive independent study revealing that online press release submission services offer measurable SEO and traffic-building results. This independent study took several months and was the culmination of comprehensive research, feedback, and refinement.
According to Scott Moir, Irbtrax founder, “There was a time when we were very skeptical and felt that press release distribution services were only good for increasing Internet exposure and brand awareness. However, after having our releases SEO enhanced along with other creative touches, we witnessed just how effective they can be for increasing website traffic.”
For testing purposes, Irbtrax took its market research an extra step. The company created a standalone resource website then promoted it solely using press releases. The results were not only clearly visible, they were extremely easy to track – and left little room for debate.
After the standalone website was indexed by Google, it had a US Alexa ranking of over 14 million. Within a week of submitting a couple SEO enhanced releases, this number dropped to around 1.2 million. Less than a week later, with the continued distribution of releases, the site had a US ranking of 740,000 and traffic was increasing daily. Four weeks from the time it was indexed, the site’s US traffic rank was less then 197,000, with similar or better rankings in other countries.
This ranking represents a 5000% percent gain in ranking that was achieved without any additional advertising or link-building efforts. Moir comments, “More importantly, we have no doubt this traffic is of a very high quality because if, while reading the release an individual decides to click on our website’s link, it indicates the reader had a compelling reason.”
Moreover, Irbtrax was pleasantly surprised by these results because the company relied solely on press release distribution. The company carefully observed as each individual press release multiplied dramatically after being picked up by feeder sites, in addition to the added benefit of being retransmitted by social media users.
“We feel compelled to announce these findings to potential clients and media sources – which is why we chose eReleases? for press release distribution. We believe eReleases offers us the best opportunity to accomplish these goals because they offer tier-1 newswire distribution, media targeting, and SEO enhancements, as well as being renowned for their positive ratings, market reach, and affordability,” Moir concludes.