Internet Seo Blog

Four girls have been targeted in the Shadwell Lane, Moortown and Roundhay areas between 13 January and 28 January, West Yorkshire Police said.

The man is said to have tried to hug and kiss one teenager and touched two other girls inappropriately.

In a further incident, he tried to get a girl inside his Vauxhall car.

West Yorkshire Police said it believed the same man was involved in all the incidents, which happened on the city’s Shadwell Lane, School Lane, Harrogate Road and Eastmoor Crescent.

‘High-visibility patrols’

He is described as Asian, 5ft 6in and aged in his early 30s.

Police said the man has dark, short cropped hair and was wearing a jacket and tracksuit bottoms.

Sgt Iain McKelvey said: “These incidents are concerning which is why we are making every effort to track down this man and bring him before the courts.

“High-visibility patrols are being conducted in the areas. I would urge anyone who may know this man or who may have seen anyone fitting his description in the area to contact police.”

Many businesses have turned to Twitter as part of their off-page SEO strategy, and rightly so. Twitter, the micro-blog and social media network, presents an opportunity to reach hundreds of thousands of internet users and foster inbound links in one fell swoop. The going is never easy, however, and strategies need to be developed for your entire Twitter campaign.

Developing content suitable for Twitter is difficult enough, with your message and SEO tactics squeezed into a 140-character space. Worse still, though, is worry about where it’s going. Posts on Twitter are just like contact in any other social media. They are a waste of time if no-one is reading them. More than that, you want your users to ‘re-tweet’ your messages, passing them on to their own readers and creating a sort of ‘mini-viral’ with every post.

Re-tweets are incredibly valuable to your search engine optimisation campaign because they pass your message on whole. Micro-blogs take effort to write, despite being so small. It can be helpful to have professional advice, and you can talk to our experts at SEO Consult about Twitter and your SEO. After you have crafted your optimised tweet, however, you want it to travel as a whole. The answer is getting users to re-tweet.

Here are some of the things you need to consider when trying to foster re-tweets:

? Simply ask. Users are slow to re-tweet without a little prompting. Just like advertising, your tweet needs to contain a call to action. Not only does this ask the first user to forward the message, it asks everyone after them. Tweets without calls to action may be picked up by your user, but will stop after the first re-tweet.

? Use the magic word. Research has shown that most re-tweets contain the word ‘please’.

? Know your lingo. If your users are Twitter users, they’ll be used to Twitter code. ‘RT’ takes up fewer characters than ‘re-tweet’, and most users will recognise the term.

? Bait the hook. Asking for every tweet to be re-tweeted looks greedy. Choose the tweets you want to travel, and use different tactics when trying to get them re-tweeted. Common calls to action, other than ‘please RT’, include ‘Check out [link]‘, ‘please vote at [link]‘, ‘follow [username]‘, ‘What do you think?’ and the ever effective, ‘help me.’

? Link up. More than two-thirds of re-tweets simply contain a link. This is good news when distributing your link is your aim.

? A word in the right place. Fitting your message into 140 characters is difficult. When you want re-tweets, you need to allow room for users to add their message. This means you need to keep your tweet down to 100 characters or less. One way to do this is to tweet your main message, then post the tweet you wish to be re-tweeted, for example talking about a new video in one tweet and posting the link in another.Twitter,SEO

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed.

This multi-faceted approach can benefit your business in more ways than one. While it’s true that the main goal of SEO is to draw traffic to your website, implementing various off-page techniques spreads the word about your business itself. The benefits come from achieving saturation within your niche in your industry.

Market saturation has been used by businesses as a marketing strategy ever since markets were first discovered. In marketing speak, ’saturating the market’ is when you put your message before as many people as you can. Big brands most often use this method, combining television advertisement slots in prime time with prominent sports sponsorship, street advertising and magazine and newspaper ads to ensure that their target customers can’t get away from the marketing message.

The approach to market saturation online is necessarily different. For big business, it involves a combination of paid advertising and press garnering, using the online equivalents to their real-world approaches. It’s not usually cost-effective for smaller businesses to take this approach. There are ways that you can take advantage of the benefits of saturating your market on a smaller scale.

The way to achieve this is to aim for control of as many places for your keywords as you can. For most businesses, control of the first page of their brand’s keywords is already part of their SEO strategy. Achieving control over the top ten positions for your brand in the search pages is a good way of managing your reputation, and handy if you ever encounter bad press. If reputation management is not already part of your SEO strategy, it should be. You can talk to us at SEO Consult about working reputation management into your SEO plan.

Competition is obviously stronger for keywords that aren’t directly related to your brand. After all, most businesses struggle simply to achieve a high ranking for their own site, without trying to control multiple spots. However, you should be aiming for a mention on multiple spots for your keywords in any case as part of your inbound links strategy.

Achieving control over more than one spot in the rankings doesn’t have to be the ultimate aim of your SEO plan, but it is a good idea to take it into account. In statistical terms, for every search, there are over twenty links for a user to choose from. Every time you get control over another link, it increases your chances of being clicked on. Not only this, but the more times your business appears at the top of results, the more likely it is a user will deem you the most relevant to their search. This increased opportunity is certainly worth the effort.

Article source:
Saturating The Market: Strategic SEO

“PPC is very agile. It’s also has targeting advantages,” said Churchill.

For targeting, she says PPC provides opportunity for high visibility in multiple channels (search engines, content sites, mobile phones), expands results beyond search results, and gives you control over placement on SERPs and better control over landing page/message.

It’s often easier to sell PPC to management because the concept is similar to traditional advertising, and provides for direct accountability. It’s easy to track measures of success. It’s an effective way to drive qualified traffic to your site, and it allows you to expand your opportunities.

Karen Weber Weber says the top five reasons why “PPC rules,” are: speed, flexibility, it’s unlimited, it’s goal-driven, and it’s controllable. You can quickly manipulate keywords to those that drive conversions, you can quickly change bid prices, and you can quickly get in and out of the market. You can turn your campaign on and off, and change ad copy, keywords, etc. You can target a much wider range of keywords, adhere to a budget, and have an immediate impact on sales.

Fishkin pointed out that PPC gets 10% of clicks, but 90% of spend. He said SEO is more challenging and less controllable, but the spend is there and the fact that people click organic results.

Gray said he believes that PPC could make SEO better, but Google is banning people now, so it makes things more challenging. Naylor said he believes SEO is more “open.” Weber and Fishkin both said they would outsource PPC over SEO.

Michael Gray Gray said it’s important to get in the top during the early part of the research phase, especially since Google is personalizing results for everyone now. Churchill noted that Google’s personalization is a better argument for PPC. Like iEntry CEO Rich Ord recently noted, the addition of personalized results could “make people less reliant on organic search results for their traffic and in turn increase their use of Adwords.”

Another point was brought up as we recently discussed – that the search engines are pushing organic listings down with mixed media (blended, universal) results.