Internet Seo Blog

Many businesses have turned to Twitter as part of their off-page SEO strategy, and rightly so. Twitter, the micro-blog and social media network, presents an opportunity to reach hundreds of thousands of internet users and foster inbound links in one fell swoop. The going is never easy, however, and strategies need to be developed for your entire Twitter campaign.

Developing content suitable for Twitter is difficult enough, with your message and SEO tactics squeezed into a 140-character space. Worse still, though, is worry about where it’s going. Posts on Twitter are just like contact in any other social media. They are a waste of time if no-one is reading them. More than that, you want your users to ‘re-tweet’ your messages, passing them on to their own readers and creating a sort of ‘mini-viral’ with every post.

Re-tweets are incredibly valuable to your search engine optimisation campaign because they pass your message on whole. Micro-blogs take effort to write, despite being so small. It can be helpful to have professional advice, and you can talk to our experts at SEO Consult about Twitter and your SEO. After you have crafted your optimised tweet, however, you want it to travel as a whole. The answer is getting users to re-tweet.

Here are some of the things you need to consider when trying to foster re-tweets:

? Simply ask. Users are slow to re-tweet without a little prompting. Just like advertising, your tweet needs to contain a call to action. Not only does this ask the first user to forward the message, it asks everyone after them. Tweets without calls to action may be picked up by your user, but will stop after the first re-tweet.

? Use the magic word. Research has shown that most re-tweets contain the word ‘please’.

? Know your lingo. If your users are Twitter users, they’ll be used to Twitter code. ‘RT’ takes up fewer characters than ‘re-tweet’, and most users will recognise the term.

? Bait the hook. Asking for every tweet to be re-tweeted looks greedy. Choose the tweets you want to travel, and use different tactics when trying to get them re-tweeted. Common calls to action, other than ‘please RT’, include ‘Check out [link]‘, ‘please vote at [link]‘, ‘follow [username]‘, ‘What do you think?’ and the ever effective, ‘help me.’

? Link up. More than two-thirds of re-tweets simply contain a link. This is good news when distributing your link is your aim.

? A word in the right place. Fitting your message into 140 characters is difficult. When you want re-tweets, you need to allow room for users to add their message. This means you need to keep your tweet down to 100 characters or less. One way to do this is to tweet your main message, then post the tweet you wish to be re-tweeted, for example talking about a new video in one tweet and posting the link in another.Twitter,SEO

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed.

This multi-faceted approach can benefit your business in more ways than one. While it’s true that the main goal of SEO is to draw traffic to your website, implementing various off-page techniques spreads the word about your business itself. The benefits come from achieving saturation within your niche in your industry.

Market saturation has been used by businesses as a marketing strategy ever since markets were first discovered. In marketing speak, ’saturating the market’ is when you put your message before as many people as you can. Big brands most often use this method, combining television advertisement slots in prime time with prominent sports sponsorship, street advertising and magazine and newspaper ads to ensure that their target customers can’t get away from the marketing message.

The approach to market saturation online is necessarily different. For big business, it involves a combination of paid advertising and press garnering, using the online equivalents to their real-world approaches. It’s not usually cost-effective for smaller businesses to take this approach. There are ways that you can take advantage of the benefits of saturating your market on a smaller scale.

The way to achieve this is to aim for control of as many places for your keywords as you can. For most businesses, control of the first page of their brand’s keywords is already part of their SEO strategy. Achieving control over the top ten positions for your brand in the search pages is a good way of managing your reputation, and handy if you ever encounter bad press. If reputation management is not already part of your SEO strategy, it should be. You can talk to us at SEO Consult about working reputation management into your SEO plan.

Competition is obviously stronger for keywords that aren’t directly related to your brand. After all, most businesses struggle simply to achieve a high ranking for their own site, without trying to control multiple spots. However, you should be aiming for a mention on multiple spots for your keywords in any case as part of your inbound links strategy.

Achieving control over more than one spot in the rankings doesn’t have to be the ultimate aim of your SEO plan, but it is a good idea to take it into account. In statistical terms, for every search, there are over twenty links for a user to choose from. Every time you get control over another link, it increases your chances of being clicked on. Not only this, but the more times your business appears at the top of results, the more likely it is a user will deem you the most relevant to their search. This increased opportunity is certainly worth the effort.

Article source:
Saturating The Market: Strategic SEO

Irbtrax, an SEO Internet marketing company, recently concluded a comprehensive independent study revealing that online press release submission services offer measurable SEO and traffic-building results. This independent study took several months and was the culmination of comprehensive research, feedback, and refinement.

According to Scott Moir, Irbtrax founder, “There was a time when we were very skeptical and felt that press release distribution services were only good for increasing Internet exposure and brand awareness. However, after having our releases SEO enhanced along with other creative touches, we witnessed just how effective they can be for increasing website traffic.”

For testing purposes, Irbtrax took its market research an extra step. The company created a standalone resource website then promoted it solely using press releases. The results were not only clearly visible, they were extremely easy to track – and left little room for debate.

After the standalone website was indexed by Google, it had a US Alexa ranking of over 14 million. Within a week of submitting a couple SEO enhanced releases, this number dropped to around 1.2 million. Less than a week later, with the continued distribution of releases, the site had a US ranking of 740,000 and traffic was increasing daily. Four weeks from the time it was indexed, the site’s US traffic rank was less then 197,000, with similar or better rankings in other countries.

This ranking represents a 5000% percent gain in ranking that was achieved without any additional advertising or link-building efforts. Moir comments, “More importantly, we have no doubt this traffic is of a very high quality because if, while reading the release an individual decides to click on our website’s link, it indicates the reader had a compelling reason.”

Moreover, Irbtrax was pleasantly surprised by these results because the company relied solely on press release distribution. The company carefully observed as each individual press release multiplied dramatically after being picked up by feeder sites, in addition to the added benefit of being retransmitted by social media users.

“We feel compelled to announce these findings to potential clients and media sources – which is why we chose eReleases? for press release distribution. We believe eReleases offers us the best opportunity to accomplish these goals because they offer tier-1 newswire distribution, media targeting, and SEO enhancements, as well as being renowned for their positive ratings, market reach, and affordability,” Moir concludes.

Lanquist elected president of Waddey & Patterson

Attorney Ed Lanquist has been elected president and managing partner of Waddey & Patterson P.C. Lanquist succeeds Jack Waddey and Mark Patterson, who are continuing their full-time legal practices with the firm they established in 1992.

Lanquist, a registered patent attorney, will continue to focus his practice on patent and trademark litigation, intellectual property counseling, and trademark prosecution. Lanquist graduated with honors from the University of Tennessee Law School. He earned an honors degree in civil engineering from the University of Tennessee.

Cornelius & Collins adds Murrie

Jason K. Murrie has joined the Nashville firm of Cornelius & Collins LLP as an associate. Murrie has a general civil litigation practice, with a concentration in tort and insurance defense, medical malpractice defense, personal injury and worker’s compensation.

Prior to joining the firm, he practiced in the Bowling Green, Ky., office of Kerrick Stivers Coyle & Van Zant PLLC. Murrie received his law degree from the University of Louisville School of Law in 2006, and earned his bachelor of arts in history from the University of Florida in 2002.

Two associates join Stites

The law firm of Stites & Harbison announced the addition of nine new associates to the firm. Two have been assigned to the firm’s Nashville office:

Jeremy Brook is a member of the business & finance service group. He is a 2009 graduate of The University of Georgia School of Law. Prior to joining Stites, he was a summer associate for the firm in 2008.

Corinne Elizabeth Martin is a member of the creditors’ rights & bankruptcy service group. She graduated from The University of Tennessee College of Law in 2009. Prior to joining the firm, she was a 2008 summer associate for Stites & Harbison.

O’Connell joins Page One

Ryan O’Connell has joined Page One LLC, a Nashville-based litigation support and computer forensic company, as the electronic discovery manager. O’Connell will be responsible for business development and project management within Page One’s electronic discovery and litigation support service lines.

O’Connell has five years of information technology experience, most recently with Deloitte Financial Advisory Services. At Deloitte, O’Connell served in a project management capacity responsible for supporting complex electronic discovery and litigation support projects.

O’Connell is a graduate of Trevecca Nazarene University holding a bachelor of arts degree in management studies.

Raven Internet names marketing manager

Raven Internet Marketing Tools announces the hiring of Taylor Pratt as product marketing manager. Pratt will work with the Raven team to continue to provide cutting-edge enhancements and new features to the advanced multi-user toolset for researching, managing, monitoring and reporting on SEO, online PR and social media.

Pratt’s career began at LunaMetrics, where he was in charge of all SEO and social media efforts, as well as working closely on usability projects. Pratt joined nFusion as a senior search specialist in April 2008 where he headed up nFusion’s SEO and social media programs.

The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behaviors of adults and children, the New York Times reports.

The Times’ Stefanie Olsen writes that Google has long been aware that it can be difficult to come up with search queries that will yield the desired results, and has undertaken numerous efforts to make search more natural and intuitive. Olsen cites the company’s roll-out, earlier this year, of the Wonder Wheel, an associative graphical interface that offers additional search terms.

Google’s director of user experience, Irene Au, told Olsen that “the problems that kids have with search are probably the problems adults experience, just magnified. [The research has] helped highlight the areas we need to focus on.”

Search engine optimization (SEO) professionals whose clients are interested in younger demographics could do well to incorporate the study’s information into their SEO efforts. Experts say that Google’s frequent additions and modifications to the search process make for a shifting search landscape.ADNFCR-1513-ID-19532557-ADNFCR

Dusk in America. I am watching our son’s team practise American football on a fall evening. There are about two dozen 8 to 11-year-olds prancing around the coaches. The coaches stand around, hands in their pockets watching these lion cubs gamboling around trying to make plays for tomorrow’s playoff game.

They are called the Bears but they look more like lion cubs fearlessly prowling and prancing in the shadows of their coaches, aging lions. In their helmets, the boys look like little masquerades, preening, beating their chests, talking trash to imaginary opponents.

Our son, Fearless Fang, loves football. He probably prefers the game to going to school or doing something like the dishes. Only the threat of being banned from football practice keeps his dark side still. He does his homework because he needs to play the game.

The head coach sports a Bear Bryant hat; dark, and brooding, he is a cross between Bear Bryant and Obi Okonkwo of Chinua Achebe’s “No Longer At Ease”. Our son lives in awe of his coaches. We have never been late to a football practice; we don’t know the consequences because our son refuses to find out.

My favourite image is of the head coach taking my son aside and giving him a stern lecture about a technique he hadn’t mastered. The look of respect on my son’s face was priceless. One game that they were supposed to win, at half time they trailed the visiting team 0-12. He took all the boys to the wood. The boys came back fuming; they tore into their opponents something ugly and won with a 20-point spread. Later, I asked my son what happened in the woods. He simply said: “Coach wasn’t happy, coach wasn’t happy, daddy!”

Sunday morning in America, the day after Halloween night, spent scavenging for candy. I am alone with many children, several not our own. It is a United Nations of Children. America is browning. The world is browning. Voices are merging into new languages sautéed from the accents of remote ancestral lands.

Tomorrow is Monday, there is no school, smart move, these children are going to be eating candy all day and you don’t want to be their teacher tomorrow; you’d be too busy peeling hyper kids off the walls. I am alone with these children, my spouse having gleefully fled for work; I could see her skid marks on our carpet as she enjoined me to have a great day with children suffering from sugar intoxication.

Fearless Fang, our 10-year old comes into the bedroom, and nudges me awake. He wants scrambled eggs, with onions and tomatoes for him, his siblings and his friends. He wants to make the eggs himself. At the age of 10! He would need to be supervised. I half joke to him that at his age in Africa, I was already a general in the Nigerian Civil War.

But this is America, why would a 10-year old be subjected to the trauma of actually making a hot meal? I shudder at the thought of our little bear setting our house on fire, inviting the drama of fire engines, ambulances, incredulous neighbours and the news media gawking at the ruins of our home – and my atrocious judgment. Who needs the stress? I get up and promise him that daddy is going to make eggs for everybody and of course Fearless Fang is welcome to supervise daddy. Fearless Fang deserves a good breakfast this morning. Yesterday, his football team had the visiting team for breakfast, yum yum.

I am making breakfast to order for Fearless Fang, his friends and siblings. Just like the warrior, my son, wants it. Just like my dad used to make it for us. My dad’s spirit fills the room. I am channeling my dad. He is making scrambled eggs his way. He is humming Jim Reeves’ “Welcome to my World”. First, he cuts up fresh tomatoes from his garden (my dad always had a garden, no matter his accommodations; he could grow vegetables in his bedroom if he had to), then he cuts up onions. He breaks the eggs, adds salt and pepper, whips them into a nice emulsion, adds condensed milk (to give them a fluffy shiny look, he claims). He sautés the tomatoes and onions in groundnut oil and after a while pours in the eggs. The result is always scrumptious.

America. Necessity teaches us several lessons. I can cook now. I can care for as many children as the day throws in my face. It is called survival. My father taught me how to fight back and thrive. My father taught me how to deal with defeat – with song, dance, poetry and the stoicism of our ancestors. My father was my coach. Sometimes, when I didn’t have the physical fight in me, he taught me to charm my way through hell.

I see my father in my son’s football coaches. They demand all that my son can give and more. And they do it lovingly albeit sternly. I shall never forget the look of respect and fear in my son’s eyes as a coach confronted him for forgetting a piece of his uniform at home. He has not forgotten anything ever since. We need men in our lives. I salute my father. I salute my son’s coaches.

Inbound links are important for search engine optimization. In order to get more links to your website from other trusted websites, consider LinkedIn. This site is an online networking tool that helps you discover job candidates, industry experts and business partners. Many of your employees might already be using LinkedIn as a networking tool. But they may not have links from their profiles to your website.

This article will explain how to add links in a LinkedIn profile. If you have not registered for LinkedIn, I suggest you do so now. You’ll need to register, confirm your email address, and start filling out your profile. For this simple task of adding links to your profile, I’m assuming that you already have a profile set up. From there, take the following steps:

Step 1. Log into LinkedIn.

Step 2. On the left side, you’ll see some links: Navigation menu in LinkedIn.

Step 3. Click on the Profile link as shown below. You should be seeing the “Edit My Profile” tab (not the “View My Profile” tab). This tab allows you to edit your profile.

Step 4. Scroll down until you see the “Websites” link in the middle of the screen, as shown below: If you have already added websites to your profile, you can click on the “Edit” link to edit each one, if necessary.

Step 5. Click on the “Websites” link. You will then be brought to the “Additional Information” section, as shown below:

Step 6. Click on the “Edit” link there in order to add or edit the websites you have listed in your profile.

There are three links that you can add to your LinkedIn Profile. I suggest that you fill out all of the links, using the appropriate “anchor text” or “keywords” that describe each link. If you do not have more than one website, then you might consider linking to your website’s home page and two additional web pages on your website, such as an important product page or your company’s “About Us” web page. You might also consider adding links to your social media or social networking profiles on other social media websites.

SEOContentLab.com was first launched in October 2008 and had a very simple and basic design. As the company’s business grew, it felt the need of having a website with a corporate look. The company recently launched a professional and stunning website that is very appealing in terms of design and also adheres to all usability and SEO guidelines to boost search engine rankings. The website layout and design is not just engaging but also user-friendly. It is sleek, stylized and very professional.

Don T, the owner and Chief Marketing Director of SCL said, “I am really glad about the new corporate and sizzling look of the website of my company SCL. In fact many of my clients have even complimented me on this new design. Since the launch of this new site about couple of months ago, we have received more business too. We are continuously paying attention to website promotion and are already ranking on Google for quite a few keywords and we aim at maintaining and enhancing those rankings through our marketing efforts. We invite more business owners to be part of our list of regular clients.”

SEO Content Lab offers cost-effective solutions for complete online marketing needs of small, medium and large sized businesses. The company offers affordable and high-quality solutions that include Content Writing, Web Design and Development, Link Building, Search Engine Optimization, Reputation Management and Content Submission services.

The website follows a very lucid navigation; and just as the user lands on the site, he knows what SEOContentLab.com is all about. There is no beating around the bush. The top navigation has standard links and the left navigation structure clearly mentions complete lists of services and as users visit the home page, they can check out the services they are interested in.

The quality seal at the top gives a clear message to its end users that the company believes in quality. The new company logo enhances branding and is definitely noticeable.

They often end up crumpled in the trash or piled in a recycling bin, but the newsletters, memos and glossy placards politicians send to constituents are pricey.

The costs, which can run into the tens of thousands of dollars each quarter, vary greatly per House member.

In Florida, Rep. Vern Buchanan, R, who represents Sarasota and surrounding counties, spent $51,111.93 on franked mail last quarter, from July 1 through Sept. 30.

House members from nearby districts spent considerably less.

Rep. Connie Mack, R, who represents the Naples area, spent $17,993.09, and Tom Rooney, R, who represents Port St. Lucie, Stuart and Fort Pierce, spent $3,376.23.

Each member’s franked mail costs for last quarter, as well as other expenses, went online for the first time last month.

“We send out a lot of e-newsletter updates,” said Jeff Ostermayer, Rooney’s press secretary. “But is franked mail a good way to get the word out? Yes.”

Ostermayer said the only mailing the congressman sent last quarter involved health care and was targeted at seniors.

The franking process allows members of Congress to mail their constituents using tax funds for postage. The money is taken from the Members Representational Allowance, a fund calculated for each member that varies from about $1.4 million to about $1.6 million per year. These funds are used for office expenses, staff salaries, travel to their districts and other costs.

However, franked mail must abide by strict rules. It is reviewed by committees before it is sent, certain words such as “election” cannot be used and mass mailings are not allowed to be sent 90 days before elections.

Peter Sepp, vice president of communications and policy for the National Taxpayers Union, said franked mail costs double during election years. In 2007, a non-election year, House members spent an average of $7,600 per quarter on mail. However, Sepp said the average is misleading because about 200 members rarely use franked mail.

He said most mail surges are in districts where tight races occurred, and congressional freshmen are eager to communicate with their districts so their names and policies become familiar.

“I don’t see a pattern on states, and the patterns also are not entirely evident between political parties,” Sepp said. “It seems to be more a function of [how recent the] election to office.”

Rep. Bill Posey, who represents Vero Beach and other areas, is in his first term and spent $12,656.90 on franked mail last quarter.

“It’s his duty as a member to communicate with the people who sent him here,” said George Cecala, Posey’s press secretary. “If they disagree, they can call us and let us know. I truly think our newsletters are more informative than self-promoting. We aren’t using our franked mail to promote him. He’s just letting his constituents know a lot of data.”

Cecala said many of Posey’s constituents are seniors, some of whom don’t use computers.

Posey sent out one mass mailer that quarter, Cecala said.

He also held five tele-town hall meetings, or conference calls, when he answered questions for constituents who responded to phone invitations to participate. The 75- to 90-minute calls cost between $2,000 and $2,500 each and are tabulated under the “franked mail” category.

Buchanan, who spent about four times more than Posey, is in his second term. He has a strong grip on his district, where he won the 2008 election with 55 percent of the vote, said New College of Florida political analyst and professor Frank Alcock.

Buchanan’s press secretary did not respond to several telephone and e-mail messages.

Sepp, whose organization tracks franked mail costs, said the average has hovered at $20 million to $30 million for each Congress. That amount is lower than the franked mailing highs of the late 1980s, when Congress spent more than $100 million each term.

Franked mailing began to slow down in the 1990s because technology allowed House offices to target specific populations in their districts, such as seniors or veterans, which cut down on mass-mailing costs.

A 1996 rules change reduced the amount of money House members were allowed to spend on franked mail for each address in their districts from 67 cents to 43 cents, which also lowered costs. However, there is no longer a limit to cost per address on franked mail.

Sepp said the use of e-mail and phone calls has also cut costs.

About 90 percent of franked mailing funds are spent on unsolicited mass mailings, in which at least 500 addresses receive mail, he said.

“Ideally, Congress should be limited to using the franking privilege only to notify constituents of town hall meetings or responding to mail,” Sepp said. “It’s probably a fantasy on our part only because a fair number of members depend on more flexible means than that to get out messages.”

Sally Taylor, who owns Magpie Antiques in Pillette Village, was safe and sound in Windsor on Dec. 11, when an email titled ‘In Need of Support’ was sent to more than a hundred of her contacts.

“I am currently in the U.K., I had to attend an unexpected program here, I’m present in London and am having some problems,” the email stated.

“I was mugged on my way to the hotel coming from the session I was attending and there by loosing [sic] my funds and valuables,” it continued, and then asked for a “loan” of $3,470.43 to help pay for the hotel bill and a ticket home.

The emailer asked Taylor’s friends to forward the money to a Western Union near the hotel she was purportedly staying at, a Ramada hotel near the London City Airport.

It’s “really quite a horrible email,” Taylor told CBC News.

Police say anybody who receives an email asking for money, even from a friend, should be wary.

“Verify it,” said Windsor Sgt. Gerry Corriveau.

“I’m not saying don’t help a friend in trouble out,” Corriveau added. “I’m saying verify that they actually need your assistance because once you send money electronically into the cyberworld, it can be picked up anywhere.”