With so many avenues to take to increase the potential of your site for SEO, it can be hard to choose. The SEO community is full of very loud voices, and each one is shouting their own version of the key to success. A large number of experts advise that a blog is best to pull in subscribers and boost your fresh content flow. Other experts push off-page techniques like social media marketing or link fostering. More still say you should concentrate on fine-tuning the traditional SEO areas of your pages. After a while, all of this advice can become overwhelming.

If you have the advice of a search engine optimisation expert on board, the choice is a little simpler. Reputable professionals will be able to plot out an SEO plan that suits your unique site, and you can talk to our experts at SEO Consult about SEO planning. It’s easy, though, to get bogged down in the hundreds of methods pushed at you when you’re an SEO newcomer. The key is to keep things in perspective.

No site can succeed if it follows the precepts of every SEO expert out there. This is not because the advice given by experts is bad, but because search engine optimisation must be a subtle mix of the right kind of techniques for a site. Stuffing your site with bells and whistles will have almost as bad an effect as stuffing it with keywords. Users are sensitive to the techniques of SEO. A site that features a regular blog, videos, press releases, hypertext, bolded and italicised words in content, navigation sidebars, navigation footers, navigation headers, sitemaps, complex internal links… well, you get the idea. Such a site comes off as messy rather than optimised, and all of this will eventually affect its ranking.

So, what should you do? Your SEO needs to stick to the techniques that will suit the tone of your site. If your target users can be found on Twitter, by all means pursue them. If they’ve never heard of it before, tweeting is a waste of your resources. If your users are informed professionals then videos on ‘how to’ subjects won’t be very attractive to them.

This doesn’t mean that you shouldn’t pursue new audiences for your site. One of the aims of SEO is to provide more traffic for your site, and many techniques can open up new avenues toward different groups of users. It is important, however, to build on what you have, rather than trying to start from scratch. For example, adding a forum is likely to attract more users if your site is aimed at informed professionals. Adding educational articles will have less of an effect, unless you can establish yourself as an authority. The most successful SEO campaigns build on what a site already has, using natural assets to encourage user retention and eventually grow the business.

SEOTOASTER, the most advanced SEO CMS out of the box, that is also free and open source announces immediate availability of its seo website builder software in French, Spanish & Portuguese. This releases covers both accents support for websites URL’s, spell checking and other fields & components critical to help websites rank higher with search engines for their respective languages. In addition, the website builder tool’s user interface itself is now available in these three languages.

SEOTOASTER is an easy to use SEO website builder, and it is free and open source. SEO Toaster features an unique content management system or CMS architecture that grows with your business, and makes piloting SEO execution and marketing for multiple websites from a central automated web marketing location possible.

SEO Toaster represents a serious alternative to Yahoo Stores for small e-commerce websites or WordPress when used by small businesses as a corporate CMS. SEO Toaster enables the entrepreneur, e-tailer, or local small business owner or marketer to quickly establish their Web marketing presence with a single overarching objective: Acquire top website rankings, generate leads and sales.

“I’m thrilled to announce the release of seotoaster in three important languages used by over 275 millions Internet users.” says Michel Leconte, the CEO of SEO Samba – the entity behind open source seo cms’s seotoaster, and adds; “now, seotoaster unique abilities are available to entrepreneurs, web marketers, affiliates, and open source web developers in France, Spain, Portugal, but also Brazil, Mexico, Chile, Canada and the Americas in its entirety. If you’re an importer or exporter located in the U.S or UK, this is an important release as well for you.”

SEO Toaster use an easy, front-end SEO CMS, where you log-in and simply surf your live website and edit content right onto the page itself, and building, importing or customizing a website theme takes as little as 30 minutes for a web designer. Unique search engine optimization features include automated re-directs; onsite SEO, onsite optimized linking, ink sculpting using Java script, and even point and click links silo building and everything is ready and easy-to-use out of the box. Website designers, business services, product comparison and information providers affiliates can also take advantage of this language release thanks to a set of banners available in their respective language.

Many businesses have turned to Twitter as part of their off-page SEO strategy, and rightly so. Twitter, the micro-blog and social media network, presents an opportunity to reach hundreds of thousands of internet users and foster inbound links in one fell swoop. The going is never easy, however, and strategies need to be developed for your entire Twitter campaign.

Developing content suitable for Twitter is difficult enough, with your message and SEO tactics squeezed into a 140-character space. Worse still, though, is worry about where it’s going. Posts on Twitter are just like contact in any other social media. They are a waste of time if no-one is reading them. More than that, you want your users to ‘re-tweet’ your messages, passing them on to their own readers and creating a sort of ‘mini-viral’ with every post.

Re-tweets are incredibly valuable to your search engine optimisation campaign because they pass your message on whole. Micro-blogs take effort to write, despite being so small. It can be helpful to have professional advice, and you can talk to our experts at SEO Consult about Twitter and your SEO. After you have crafted your optimised tweet, however, you want it to travel as a whole. The answer is getting users to re-tweet.

Here are some of the things you need to consider when trying to foster re-tweets:

? Simply ask. Users are slow to re-tweet without a little prompting. Just like advertising, your tweet needs to contain a call to action. Not only does this ask the first user to forward the message, it asks everyone after them. Tweets without calls to action may be picked up by your user, but will stop after the first re-tweet.

? Use the magic word. Research has shown that most re-tweets contain the word ‘please’.

? Know your lingo. If your users are Twitter users, they’ll be used to Twitter code. ‘RT’ takes up fewer characters than ‘re-tweet’, and most users will recognise the term.

? Bait the hook. Asking for every tweet to be re-tweeted looks greedy. Choose the tweets you want to travel, and use different tactics when trying to get them re-tweeted. Common calls to action, other than ‘please RT’, include ‘Check out [link]‘, ‘please vote at [link]‘, ‘follow [username]‘, ‘What do you think?’ and the ever effective, ‘help me.’

? Link up. More than two-thirds of re-tweets simply contain a link. This is good news when distributing your link is your aim.

? A word in the right place. Fitting your message into 140 characters is difficult. When you want re-tweets, you need to allow room for users to add their message. This means you need to keep your tweet down to 100 characters or less. One way to do this is to tweet your main message, then post the tweet you wish to be re-tweeted, for example talking about a new video in one tweet and posting the link in another.Twitter,SEO

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed.

This multi-faceted approach can benefit your business in more ways than one. While it’s true that the main goal of SEO is to draw traffic to your website, implementing various off-page techniques spreads the word about your business itself. The benefits come from achieving saturation within your niche in your industry.

Market saturation has been used by businesses as a marketing strategy ever since markets were first discovered. In marketing speak, ’saturating the market’ is when you put your message before as many people as you can. Big brands most often use this method, combining television advertisement slots in prime time with prominent sports sponsorship, street advertising and magazine and newspaper ads to ensure that their target customers can’t get away from the marketing message.

The approach to market saturation online is necessarily different. For big business, it involves a combination of paid advertising and press garnering, using the online equivalents to their real-world approaches. It’s not usually cost-effective for smaller businesses to take this approach. There are ways that you can take advantage of the benefits of saturating your market on a smaller scale.

The way to achieve this is to aim for control of as many places for your keywords as you can. For most businesses, control of the first page of their brand’s keywords is already part of their SEO strategy. Achieving control over the top ten positions for your brand in the search pages is a good way of managing your reputation, and handy if you ever encounter bad press. If reputation management is not already part of your SEO strategy, it should be. You can talk to us at SEO Consult about working reputation management into your SEO plan.

Competition is obviously stronger for keywords that aren’t directly related to your brand. After all, most businesses struggle simply to achieve a high ranking for their own site, without trying to control multiple spots. However, you should be aiming for a mention on multiple spots for your keywords in any case as part of your inbound links strategy.

Achieving control over more than one spot in the rankings doesn’t have to be the ultimate aim of your SEO plan, but it is a good idea to take it into account. In statistical terms, for every search, there are over twenty links for a user to choose from. Every time you get control over another link, it increases your chances of being clicked on. Not only this, but the more times your business appears at the top of results, the more likely it is a user will deem you the most relevant to their search. This increased opportunity is certainly worth the effort.

Article source:
Saturating The Market: Strategic SEO

Irbtrax, an SEO Internet marketing company, recently concluded a comprehensive independent study revealing that online press release submission services offer measurable SEO and traffic-building results. This independent study took several months and was the culmination of comprehensive research, feedback, and refinement.

According to Scott Moir, Irbtrax founder, “There was a time when we were very skeptical and felt that press release distribution services were only good for increasing Internet exposure and brand awareness. However, after having our releases SEO enhanced along with other creative touches, we witnessed just how effective they can be for increasing website traffic.”

For testing purposes, Irbtrax took its market research an extra step. The company created a standalone resource website then promoted it solely using press releases. The results were not only clearly visible, they were extremely easy to track – and left little room for debate.

After the standalone website was indexed by Google, it had a US Alexa ranking of over 14 million. Within a week of submitting a couple SEO enhanced releases, this number dropped to around 1.2 million. Less than a week later, with the continued distribution of releases, the site had a US ranking of 740,000 and traffic was increasing daily. Four weeks from the time it was indexed, the site’s US traffic rank was less then 197,000, with similar or better rankings in other countries.

This ranking represents a 5000% percent gain in ranking that was achieved without any additional advertising or link-building efforts. Moir comments, “More importantly, we have no doubt this traffic is of a very high quality because if, while reading the release an individual decides to click on our website’s link, it indicates the reader had a compelling reason.”

Moreover, Irbtrax was pleasantly surprised by these results because the company relied solely on press release distribution. The company carefully observed as each individual press release multiplied dramatically after being picked up by feeder sites, in addition to the added benefit of being retransmitted by social media users.

“We feel compelled to announce these findings to potential clients and media sources – which is why we chose eReleases? for press release distribution. We believe eReleases offers us the best opportunity to accomplish these goals because they offer tier-1 newswire distribution, media targeting, and SEO enhancements, as well as being renowned for their positive ratings, market reach, and affordability,” Moir concludes.

Lanquist elected president of Waddey & Patterson

Attorney Ed Lanquist has been elected president and managing partner of Waddey & Patterson P.C. Lanquist succeeds Jack Waddey and Mark Patterson, who are continuing their full-time legal practices with the firm they established in 1992.

Lanquist, a registered patent attorney, will continue to focus his practice on patent and trademark litigation, intellectual property counseling, and trademark prosecution. Lanquist graduated with honors from the University of Tennessee Law School. He earned an honors degree in civil engineering from the University of Tennessee.

Cornelius & Collins adds Murrie

Jason K. Murrie has joined the Nashville firm of Cornelius & Collins LLP as an associate. Murrie has a general civil litigation practice, with a concentration in tort and insurance defense, medical malpractice defense, personal injury and worker’s compensation.

Prior to joining the firm, he practiced in the Bowling Green, Ky., office of Kerrick Stivers Coyle & Van Zant PLLC. Murrie received his law degree from the University of Louisville School of Law in 2006, and earned his bachelor of arts in history from the University of Florida in 2002.

Two associates join Stites

The law firm of Stites & Harbison announced the addition of nine new associates to the firm. Two have been assigned to the firm’s Nashville office:

Jeremy Brook is a member of the business & finance service group. He is a 2009 graduate of The University of Georgia School of Law. Prior to joining Stites, he was a summer associate for the firm in 2008.

Corinne Elizabeth Martin is a member of the creditors’ rights & bankruptcy service group. She graduated from The University of Tennessee College of Law in 2009. Prior to joining the firm, she was a 2008 summer associate for Stites & Harbison.

O’Connell joins Page One

Ryan O’Connell has joined Page One LLC, a Nashville-based litigation support and computer forensic company, as the electronic discovery manager. O’Connell will be responsible for business development and project management within Page One’s electronic discovery and litigation support service lines.

O’Connell has five years of information technology experience, most recently with Deloitte Financial Advisory Services. At Deloitte, O’Connell served in a project management capacity responsible for supporting complex electronic discovery and litigation support projects.

O’Connell is a graduate of Trevecca Nazarene University holding a bachelor of arts degree in management studies.

Raven Internet names marketing manager

Raven Internet Marketing Tools announces the hiring of Taylor Pratt as product marketing manager. Pratt will work with the Raven team to continue to provide cutting-edge enhancements and new features to the advanced multi-user toolset for researching, managing, monitoring and reporting on SEO, online PR and social media.

Pratt’s career began at LunaMetrics, where he was in charge of all SEO and social media efforts, as well as working closely on usability projects. Pratt joined nFusion as a senior search specialist in April 2008 where he headed up nFusion’s SEO and social media programs.