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When Dynamic is Bad: SEO and URLs

Posted by fkdusdir65 on February 9, 2010

Four girls have been targeted in the Shadwell Lane, Moortown and Roundhay areas between 13 January and 28 January, West Yorkshire Police said.

The man is said to have tried to hug and kiss one teenager and touched two other girls inappropriately.

In a further incident, he tried to get a girl inside his Vauxhall car.

West Yorkshire Police said it believed the same man was involved in all the incidents, which happened on the city’s Shadwell Lane, School Lane, Harrogate Road and Eastmoor Crescent.

‘High-visibility patrols’

He is described as Asian, 5ft 6in and aged in his early 30s.

Police said the man has dark, short cropped hair and was wearing a jacket and tracksuit bottoms.

Sgt Iain McKelvey said: “These incidents are concerning which is why we are making every effort to track down this man and bring him before the courts.

“High-visibility patrols are being conducted in the areas. I would urge anyone who may know this man or who may have seen anyone fitting his description in the area to contact police.”

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NetGain SEO Launches New ‘Resources Webpage’

Posted by fkdusdir65 on February 3, 2010

NetGain SEO has launched a new resources webpage on their corporate website. The news page is an interactive blog forum for information on search engine optimization (SEO), web/graphic design and marketing. This includes industry updates, articles, cases studies and press releases.

The blog is a source of valuable information and a vehicle for
consumers to communicate ideas with industry experts. The site is a great source for tips and tricks on developing and maintaining modern, search engine optimized websites. It also provides content on graphic/web design. This includes articles on successful email campaigns and generating more leads from a website.

The resources page is also important for SEO as it ensures that fresh and engaging content is always available. Essentially, search engines index a site by its contents. The more current and relevant the information on the site the higher it will be ranked. This is important for when customers search for a company’s services online. If a company is ranked well they will be easily found which ensures that revenue is not lost to more visible competitors.

NetGain was founded in 2008 as an advanced web and graphic services company. NetGain specializes in making websites that are easily found on major search engines, such as, Google, Yahoo & MSN. Using modern SEO techniques, state-of-art layout and graphic design tools they create clean, searchable sites. The new resources page is an edition to the NetGain site and a service they have extended to several of their customers.

According to Drew Dekker, Vice President and founder of NetGain SEO, “The News Page is a valuable industry resource. We are pleased to add blog forum applications to our extensive line of web, graphic and marketing services. The service has already been introduced to several of our customers and we anticipate positive results.”

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Keep Your SEO Simple

Posted by fkdusdir65 on January 27, 2010

With so many avenues to take to increase the potential of your site for SEO, it can be hard to choose. The SEO community is full of very loud voices, and each one is shouting their own version of the key to success. A large number of experts advise that a blog is best to pull in subscribers and boost your fresh content flow. Other experts push off-page techniques like social media marketing or link fostering. More still say you should concentrate on fine-tuning the traditional SEO areas of your pages. After a while, all of this advice can become overwhelming.

If you have the advice of a search engine optimisation expert on board, the choice is a little simpler. Reputable professionals will be able to plot out an SEO plan that suits your unique site, and you can talk to our experts at SEO Consult about SEO planning. It’s easy, though, to get bogged down in the hundreds of methods pushed at you when you’re an SEO newcomer. The key is to keep things in perspective.

No site can succeed if it follows the precepts of every SEO expert out there. This is not because the advice given by experts is bad, but because search engine optimisation must be a subtle mix of the right kind of techniques for a site. Stuffing your site with bells and whistles will have almost as bad an effect as stuffing it with keywords. Users are sensitive to the techniques of SEO. A site that features a regular blog, videos, press releases, hypertext, bolded and italicised words in content, navigation sidebars, navigation footers, navigation headers, sitemaps, complex internal links… well, you get the idea. Such a site comes off as messy rather than optimised, and all of this will eventually affect its ranking.

So, what should you do? Your SEO needs to stick to the techniques that will suit the tone of your site. If your target users can be found on Twitter, by all means pursue them. If they’ve never heard of it before, tweeting is a waste of your resources. If your users are informed professionals then videos on ‘how to’ subjects won’t be very attractive to them.

This doesn’t mean that you shouldn’t pursue new audiences for your site. One of the aims of SEO is to provide more traffic for your site, and many techniques can open up new avenues toward different groups of users. It is important, however, to build on what you have, rather than trying to start from scratch. For example, adding a forum is likely to attract more users if your site is aimed at informed professionals. Adding educational articles will have less of an effect, unless you can establish yourself as an authority. The most successful SEO campaigns build on what a site already has, using natural assets to encourage user retention and eventually grow the business.

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SEO Toaster announces support for multiple languages

Posted by fkdusdir65 on January 22, 2010

SEOTOASTER, the most advanced SEO CMS out of the box, that is also free and open source announces immediate availability of its seo website builder software in French, Spanish & Portuguese. This releases covers both accents support for websites URL’s, spell checking and other fields & components critical to help websites rank higher with search engines for their respective languages. In addition, the website builder tool’s user interface itself is now available in these three languages.

SEOTOASTER is an easy to use SEO website builder, and it is free and open source. SEO Toaster features an unique content management system or CMS architecture that grows with your business, and makes piloting SEO execution and marketing for multiple websites from a central automated web marketing location possible.

SEO Toaster represents a serious alternative to Yahoo Stores for small e-commerce websites or WordPress when used by small businesses as a corporate CMS. SEO Toaster enables the entrepreneur, e-tailer, or local small business owner or marketer to quickly establish their Web marketing presence with a single overarching objective: Acquire top website rankings, generate leads and sales.

“I’m thrilled to announce the release of seotoaster in three important languages used by over 275 millions Internet users.” says Michel Leconte, the CEO of SEO Samba – the entity behind open source seo cms’s seotoaster, and adds; “now, seotoaster unique abilities are available to entrepreneurs, web marketers, affiliates, and open source web developers in France, Spain, Portugal, but also Brazil, Mexico, Chile, Canada and the Americas in its entirety. If you’re an importer or exporter located in the U.S or UK, this is an important release as well for you.”

SEO Toaster use an easy, front-end SEO CMS, where you log-in and simply surf your live website and edit content right onto the page itself, and building, importing or customizing a website theme takes as little as 30 minutes for a web designer. Unique search engine optimization features include automated re-directs; onsite SEO, onsite optimized linking, ink sculpting using Java script, and even point and click links silo building and everything is ready and easy-to-use out of the box. Website designers, business services, product comparison and information providers affiliates can also take advantage of this language release thanks to a set of banners available in their respective language.

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How To Foster Re-Tweets – Twitter and SEO

Posted by fkdusdir65 on January 21, 2010

Many businesses have turned to Twitter as part of their off-page SEO strategy, and rightly so. Twitter, the micro-blog and social media network, presents an opportunity to reach hundreds of thousands of internet users and foster inbound links in one fell swoop. The going is never easy, however, and strategies need to be developed for your entire Twitter campaign.

Developing content suitable for Twitter is difficult enough, with your message and SEO tactics squeezed into a 140-character space. Worse still, though, is worry about where it’s going. Posts on Twitter are just like contact in any other social media. They are a waste of time if no-one is reading them. More than that, you want your users to ‘re-tweet’ your messages, passing them on to their own readers and creating a sort of ‘mini-viral’ with every post.

Re-tweets are incredibly valuable to your search engine optimisation campaign because they pass your message on whole. Micro-blogs take effort to write, despite being so small. It can be helpful to have professional advice, and you can talk to our experts at SEO Consult about Twitter and your SEO. After you have crafted your optimised tweet, however, you want it to travel as a whole. The answer is getting users to re-tweet.

Here are some of the things you need to consider when trying to foster re-tweets:

? Simply ask. Users are slow to re-tweet without a little prompting. Just like advertising, your tweet needs to contain a call to action. Not only does this ask the first user to forward the message, it asks everyone after them. Tweets without calls to action may be picked up by your user, but will stop after the first re-tweet.

? Use the magic word. Research has shown that most re-tweets contain the word ‘please’.

? Know your lingo. If your users are Twitter users, they’ll be used to Twitter code. ‘RT’ takes up fewer characters than ‘re-tweet’, and most users will recognise the term.

? Bait the hook. Asking for every tweet to be re-tweeted looks greedy. Choose the tweets you want to travel, and use different tactics when trying to get them re-tweeted. Common calls to action, other than ‘please RT’, include ‘Check out [link]‘, ‘please vote at [link]‘, ‘follow [username]‘, ‘What do you think?’ and the ever effective, ‘help me.’

? Link up. More than two-thirds of re-tweets simply contain a link. This is good news when distributing your link is your aim.

? A word in the right place. Fitting your message into 140 characters is difficult. When you want re-tweets, you need to allow room for users to add their message. This means you need to keep your tweet down to 100 characters or less. One way to do this is to tweet your main message, then post the tweet you wish to be re-tweeted, for example talking about a new video in one tweet and posting the link in another.Twitter,SEO

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Saturating The Market: Strategic SEO

Posted by fkdusdir65 on January 11, 2010

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed.

This multi-faceted approach can benefit your business in more ways than one. While it’s true that the main goal of SEO is to draw traffic to your website, implementing various off-page techniques spreads the word about your business itself. The benefits come from achieving saturation within your niche in your industry.

Market saturation has been used by businesses as a marketing strategy ever since markets were first discovered. In marketing speak, ’saturating the market’ is when you put your message before as many people as you can. Big brands most often use this method, combining television advertisement slots in prime time with prominent sports sponsorship, street advertising and magazine and newspaper ads to ensure that their target customers can’t get away from the marketing message.

The approach to market saturation online is necessarily different. For big business, it involves a combination of paid advertising and press garnering, using the online equivalents to their real-world approaches. It’s not usually cost-effective for smaller businesses to take this approach. There are ways that you can take advantage of the benefits of saturating your market on a smaller scale.

The way to achieve this is to aim for control of as many places for your keywords as you can. For most businesses, control of the first page of their brand’s keywords is already part of their SEO strategy. Achieving control over the top ten positions for your brand in the search pages is a good way of managing your reputation, and handy if you ever encounter bad press. If reputation management is not already part of your SEO strategy, it should be. You can talk to us at SEO Consult about working reputation management into your SEO plan.

Competition is obviously stronger for keywords that aren’t directly related to your brand. After all, most businesses struggle simply to achieve a high ranking for their own site, without trying to control multiple spots. However, you should be aiming for a mention on multiple spots for your keywords in any case as part of your inbound links strategy.

Achieving control over more than one spot in the rankings doesn’t have to be the ultimate aim of your SEO plan, but it is a good idea to take it into account. In statistical terms, for every search, there are over twenty links for a user to choose from. Every time you get control over another link, it increases your chances of being clicked on. Not only this, but the more times your business appears at the top of results, the more likely it is a user will deem you the most relevant to their search. This increased opportunity is certainly worth the effort.

Article source:
Saturating The Market: Strategic SEO

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Website Triples Traffic in Three Weeks Using Press Releases

Posted by fkdusdir65 on January 7, 2010

Irbtrax, an SEO Internet marketing company, recently concluded a comprehensive independent study revealing that online press release submission services offer measurable SEO and traffic-building results. This independent study took several months and was the culmination of comprehensive research, feedback, and refinement.

According to Scott Moir, Irbtrax founder, “There was a time when we were very skeptical and felt that press release distribution services were only good for increasing Internet exposure and brand awareness. However, after having our releases SEO enhanced along with other creative touches, we witnessed just how effective they can be for increasing website traffic.”

For testing purposes, Irbtrax took its market research an extra step. The company created a standalone resource website then promoted it solely using press releases. The results were not only clearly visible, they were extremely easy to track – and left little room for debate.

After the standalone website was indexed by Google, it had a US Alexa ranking of over 14 million. Within a week of submitting a couple SEO enhanced releases, this number dropped to around 1.2 million. Less than a week later, with the continued distribution of releases, the site had a US ranking of 740,000 and traffic was increasing daily. Four weeks from the time it was indexed, the site’s US traffic rank was less then 197,000, with similar or better rankings in other countries.

This ranking represents a 5000% percent gain in ranking that was achieved without any additional advertising or link-building efforts. Moir comments, “More importantly, we have no doubt this traffic is of a very high quality because if, while reading the release an individual decides to click on our website’s link, it indicates the reader had a compelling reason.”

Moreover, Irbtrax was pleasantly surprised by these results because the company relied solely on press release distribution. The company carefully observed as each individual press release multiplied dramatically after being picked up by feeder sites, in addition to the added benefit of being retransmitted by social media users.

“We feel compelled to announce these findings to potential clients and media sources – which is why we chose eReleases? for press release distribution. We believe eReleases offers us the best opportunity to accomplish these goals because they offer tier-1 newswire distribution, media targeting, and SEO enhancements, as well as being renowned for their positive ratings, market reach, and affordability,” Moir concludes.

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Executive Appointments: 4 January 2010

Posted by fkdusdir65 on January 5, 2010

Lanquist elected president of Waddey & Patterson

Attorney Ed Lanquist has been elected president and managing partner of Waddey & Patterson P.C. Lanquist succeeds Jack Waddey and Mark Patterson, who are continuing their full-time legal practices with the firm they established in 1992.

Lanquist, a registered patent attorney, will continue to focus his practice on patent and trademark litigation, intellectual property counseling, and trademark prosecution. Lanquist graduated with honors from the University of Tennessee Law School. He earned an honors degree in civil engineering from the University of Tennessee.

Cornelius & Collins adds Murrie

Jason K. Murrie has joined the Nashville firm of Cornelius & Collins LLP as an associate. Murrie has a general civil litigation practice, with a concentration in tort and insurance defense, medical malpractice defense, personal injury and worker’s compensation.

Prior to joining the firm, he practiced in the Bowling Green, Ky., office of Kerrick Stivers Coyle & Van Zant PLLC. Murrie received his law degree from the University of Louisville School of Law in 2006, and earned his bachelor of arts in history from the University of Florida in 2002.

Two associates join Stites

The law firm of Stites & Harbison announced the addition of nine new associates to the firm. Two have been assigned to the firm’s Nashville office:

Jeremy Brook is a member of the business & finance service group. He is a 2009 graduate of The University of Georgia School of Law. Prior to joining Stites, he was a summer associate for the firm in 2008.

Corinne Elizabeth Martin is a member of the creditors’ rights & bankruptcy service group. She graduated from The University of Tennessee College of Law in 2009. Prior to joining the firm, she was a 2008 summer associate for Stites & Harbison.

O’Connell joins Page One

Ryan O’Connell has joined Page One LLC, a Nashville-based litigation support and computer forensic company, as the electronic discovery manager. O’Connell will be responsible for business development and project management within Page One’s electronic discovery and litigation support service lines.

O’Connell has five years of information technology experience, most recently with Deloitte Financial Advisory Services. At Deloitte, O’Connell served in a project management capacity responsible for supporting complex electronic discovery and litigation support projects.

O’Connell is a graduate of Trevecca Nazarene University holding a bachelor of arts degree in management studies.

Raven Internet names marketing manager

Raven Internet Marketing Tools announces the hiring of Taylor Pratt as product marketing manager. Pratt will work with the Raven team to continue to provide cutting-edge enhancements and new features to the advanced multi-user toolset for researching, managing, monitoring and reporting on SEO, online PR and social media.

Pratt’s career began at LunaMetrics, where he was in charge of all SEO and social media efforts, as well as working closely on usability projects. Pratt joined nFusion as a senior search specialist in April 2008 where he headed up nFusion’s SEO and social media programs.

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New study examines differences between adult, child searches

Posted by fkdusdir65 on December 31, 2009

The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behaviors of adults and children, the New York Times reports.

The Times’ Stefanie Olsen writes that Google has long been aware that it can be difficult to come up with search queries that will yield the desired results, and has undertaken numerous efforts to make search more natural and intuitive. Olsen cites the company’s roll-out, earlier this year, of the Wonder Wheel, an associative graphical interface that offers additional search terms.

Google’s director of user experience, Irene Au, told Olsen that “the problems that kids have with search are probably the problems adults experience, just magnified. [The research has] helped highlight the areas we need to focus on.”

Search engine optimization (SEO) professionals whose clients are interested in younger demographics could do well to incorporate the study’s information into their SEO efforts. Experts say that Google’s frequent additions and modifications to the search process make for a shifting search landscape.ADNFCR-1513-ID-19532557-ADNFCR

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EMAIL FROM AMERICA: Go Bears: of coaches and fathers

Posted by fkdusdir65 on December 29, 2009

Dusk in America. I am watching our son’s team practise American football on a fall evening. There are about two dozen 8 to 11-year-olds prancing around the coaches. The coaches stand around, hands in their pockets watching these lion cubs gamboling around trying to make plays for tomorrow’s playoff game.

They are called the Bears but they look more like lion cubs fearlessly prowling and prancing in the shadows of their coaches, aging lions. In their helmets, the boys look like little masquerades, preening, beating their chests, talking trash to imaginary opponents.

Our son, Fearless Fang, loves football. He probably prefers the game to going to school or doing something like the dishes. Only the threat of being banned from football practice keeps his dark side still. He does his homework because he needs to play the game.

The head coach sports a Bear Bryant hat; dark, and brooding, he is a cross between Bear Bryant and Obi Okonkwo of Chinua Achebe’s “No Longer At Ease”. Our son lives in awe of his coaches. We have never been late to a football practice; we don’t know the consequences because our son refuses to find out.

My favourite image is of the head coach taking my son aside and giving him a stern lecture about a technique he hadn’t mastered. The look of respect on my son’s face was priceless. One game that they were supposed to win, at half time they trailed the visiting team 0-12. He took all the boys to the wood. The boys came back fuming; they tore into their opponents something ugly and won with a 20-point spread. Later, I asked my son what happened in the woods. He simply said: “Coach wasn’t happy, coach wasn’t happy, daddy!”

Sunday morning in America, the day after Halloween night, spent scavenging for candy. I am alone with many children, several not our own. It is a United Nations of Children. America is browning. The world is browning. Voices are merging into new languages sautéed from the accents of remote ancestral lands.

Tomorrow is Monday, there is no school, smart move, these children are going to be eating candy all day and you don’t want to be their teacher tomorrow; you’d be too busy peeling hyper kids off the walls. I am alone with these children, my spouse having gleefully fled for work; I could see her skid marks on our carpet as she enjoined me to have a great day with children suffering from sugar intoxication.

Fearless Fang, our 10-year old comes into the bedroom, and nudges me awake. He wants scrambled eggs, with onions and tomatoes for him, his siblings and his friends. He wants to make the eggs himself. At the age of 10! He would need to be supervised. I half joke to him that at his age in Africa, I was already a general in the Nigerian Civil War.

But this is America, why would a 10-year old be subjected to the trauma of actually making a hot meal? I shudder at the thought of our little bear setting our house on fire, inviting the drama of fire engines, ambulances, incredulous neighbours and the news media gawking at the ruins of our home – and my atrocious judgment. Who needs the stress? I get up and promise him that daddy is going to make eggs for everybody and of course Fearless Fang is welcome to supervise daddy. Fearless Fang deserves a good breakfast this morning. Yesterday, his football team had the visiting team for breakfast, yum yum.

I am making breakfast to order for Fearless Fang, his friends and siblings. Just like the warrior, my son, wants it. Just like my dad used to make it for us. My dad’s spirit fills the room. I am channeling my dad. He is making scrambled eggs his way. He is humming Jim Reeves’ “Welcome to my World”. First, he cuts up fresh tomatoes from his garden (my dad always had a garden, no matter his accommodations; he could grow vegetables in his bedroom if he had to), then he cuts up onions. He breaks the eggs, adds salt and pepper, whips them into a nice emulsion, adds condensed milk (to give them a fluffy shiny look, he claims). He sautés the tomatoes and onions in groundnut oil and after a while pours in the eggs. The result is always scrumptious.

America. Necessity teaches us several lessons. I can cook now. I can care for as many children as the day throws in my face. It is called survival. My father taught me how to fight back and thrive. My father taught me how to deal with defeat – with song, dance, poetry and the stoicism of our ancestors. My father was my coach. Sometimes, when I didn’t have the physical fight in me, he taught me to charm my way through hell.

I see my father in my son’s football coaches. They demand all that my son can give and more. And they do it lovingly albeit sternly. I shall never forget the look of respect and fear in my son’s eyes as a coach confronted him for forgetting a piece of his uniform at home. He has not forgotten anything ever since. We need men in our lives. I salute my father. I salute my son’s coaches.

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